The new tennis trend – now also available in Germany!
Dunlop International Europe Ltd. has entered into a multi-year distribution agreement with the innovative new sports brand Slinger Bag. Through this strategic partnership, the two companies will work closely together to maximize Slinger Bag's potential in the key European tennis markets of Germany, Austria, Spain, Portugal, Italy, the Netherlands, Belgium, Luxembourg, and France.
In times of social distancing, there's no better training partner than a ball machine , making it easier to train without a partner or other aids. The new portable tennis ball machine, the Slinger Bag, allows you to improve both your stroke technique and your overall fitness.
With its practical design, the Slinger Bag doesn't immediately resemble a ball machine, but rather a backpack or trolley that can hold 144 tennis balls light weight , wheels, and handle make it functional and very comfortable to transport.
Using the Slinger Bag is incredibly easy. Thanks to adjustable speeds, heights, frequencies, and positioning on the tennis court, the Slinger Bag is ideal for all skill levels . The balls reach speeds of up to 73 km/h . Since tennis isn't just a static sport, it's also a great way to train your fitness, in addition to improving your rhythm and stroke accuracy.
The Slinger Bag allows tennis players to go onto the court and play at any time without having to look for a playing partner and is fun for both beginners and experienced tournament players who want to improve their tennis.
Frans Swinkels, Managing Director of Dunlop International Europe Ltd., stated:
“Following the highly successful launch of Slinger Bag in the USA and intensive product testing by our sales and marketing teams, we are delighted to leverage Dunlop’s network in Europe’s largest tennis markets.
Our premium status as the number one tennis ball on the ATP Tour and the official ball of the Australian Open, combined with Slinger Bag’s dynamic and high-performance ball-launching machine, presents an exciting offering to the market. This partnership further expands Dunlop’s overall offering in the tennis ball market as a full-service supplier.”
Mike Ballardie, CEO of Slinger Bag, remarks:
“There is no greater confirmation of how far Slinger Bag has come in a short time than this new partnership with Dunlop, a global heavyweight in the tennis world with unparalleled market reach and an outstanding reputation. We have the utmost confidence in the Dunlop team’s sales and marketing strategy to rapidly increase Slinger Bag brand awareness in the core markets covered by this distribution agreement and to activate this partnership through a variety of traditional marketing activities. Combined with aggressive online marketing, this will allow us to reach as many European tennis consumers as possible. Without a doubt, this is a milestone for us and a true affirmation of our confidence in Slinger Bag’s long-term global growth potential.”
Slinger® is a new sports brand focused on providing innovative technologies and equipment to enhance play across all ball sports categories. With a vision to become a next-generation sports consumer goods company, Slinger® improves the skills and enjoyment of players of all ages and skill levels. Slinger® is initially focused on building its brand in the global tennis market through the Slinger Bag and related accessories. Slinger® has already demonstrated conceptual proof with over $1 million in sales for the Slinger Bag. Led by CEO Mike Ballardie (former Prince CEO and Wilson EMEA Racquet Sports Executive), Slinger® is now poised to conquer traditional global markets with its patent-pending, highly portable, and affordable Slinger® Bag.
Dunlop is owned by Sumitomo Rubber Industries and headquartered in Kobe, Japan. Dunlop boasts a legendary history in tennis. Current tour players using Dunlop rackets include Kevin Anderson, Nikoloz Basilashvili, Qiang Wang, Roberto Marcora, Heather Watson, Jamie Murray, Taylor Townsend, Zarina Diyas, Donald Young, Bjorn Fratangelo, and Kurumi Nara. US legends James Blake and Michael Chang, as well as renowned coaches Patrick Mouratoglou and Nick Bolletieri, also serve as brand ambassadors. Learn more at www.dunlopsports.com.
Sumitomo Rubber Industries (SRI) was founded in 1909 in Kobe, Japan, and employs over 37,000 people worldwide. Its revenue is approximately eight billion US dollars. SRI acquired the worldwide rights to the Dunlop brand in April 2017 and owns the sports brands Srixon, Cleveland Golf, and XXIO. SRI specializes in the tire industry but also manufactures rubber-based products for many other sectors, including medical, construction, marine, and sports facilities.
//Cooperation advertising
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